Active Ego Launches First-Ever Fan Apparel Division


Signs Partnership with Learfield Licensing to Design and Distribute Collegiate Sports Apparel


Dallas, TX (January 1, 2018) – Leading plus-size active and leisure wear brand, Active Ego, today announced the launch of Active Ego Sport, a new division of the company that will focus exclusively on creating apparel for the curvy female sports fan. Additionally, the brand announced that it has entered into an agreement with Learfield Licensing to design and sell female plus-size collegiate fan apparel for the University of Houston and Baylor University.

The new collegiate collections are offered in sizes 12-22 and designed to meet the needs of the underserved plus-size sports fan apparel market. The collections, including crops tops, track jackets, joggers, capri pants and t-shirt dresses, are now available to purchase local collegiate stores and online at XX with suggested retail prices from $22 to $55.

“Since day one, Active Ego’s mission has always been to empower women to look and feel their best. Therefore, after noticing a void in the curvy fan apparel market, we created Active Ego Sport as a way to provide plus-size sports fans with fashionable options,” said Jennifer James, CEO and founder of Active Ego/Active Ego Sport “As we look to grow this newly launched division of our company, we are thrilled to be partnering with Learfield Licensing to produce a collection of quality plus-size collegiate fan apparel that the market so desperately needs.”

For additional information regarding the collection, please visit

For additional information regarding Active Ego, please visit

About Active Ego Sport: Founded in 2017, Active Ego Sport is an athletic wear, leisurewear and sports apparel brand that exclusively designs and distributes female plus-size collegiate fan apparel.

About Active Ego: Founded in 2014, Active Ego provides stylish active and leisure lifestyle apparel for the plus size woman. The company is committed to designing quality apparel for every 'ego', inspiring women to always be confident and comfortable in their own skin. Active Ego is currently available at Neiman Marcus ‘Last Call’ and online at

About Learfield Licensing: Learfield acquired both SMA and LRG in 2014. These two industry-leading agencies now combine their more than 40 years of experience to create Learfield Licensing Partners, a world-class licensing firm that integrates each company’s services and success to align perfectly with Learfield’s history, strength and reputation within the industry. Our goal is to provide the best practices and strategies in the industry to properly protect and promote your brand, and couple that with new resources and strategies for growth with help from Learfield. An industry leader for more than four decades, Learfield has a deep presence in the college athletics landscape nationwide. It manages the multimedia and sponsorship rights for more than 120 collegiate institutions, conferences and arenas, and supports athletic department’s at all competitive levels as title sponsor of the prestigious Learfield Directors’ Cup. Learfield also provides its collegiate partners access to professional concessions and ticket sales; branding, licensing and trademark consulting; digital and social platform expertise; campus-wide business and sponsorship development, and venue and technology systems through its affiliated companies.