Exclusive access to special deals? Yes Please.

The Essentials

Women's Collegiate Apparel

We now have a sports division within the brand designing collegiate apparel for our customers.

Learn More


Introducing the Active Ego apparel. Get ready to enjoy the fun new styles.

Go Shop

Where to Buy?

Want to know where you can purchase your latest Active Ego items?

See Retailers

What's Your Ego Type?

Some might say ego is bad. We disagree. Every woman deserves a bra that fits right and that sexy, empowered feeling that comes from working out and being strong.

Take Our Survey

Jennifer James turns setbacks into success with plus-size activewear line Active Ego

More News


LOVING my new Active Ego leggings! So comfy and excited to workout in them

Nancy, Celevand, OH

This size chart is a GENIOUS! Totally transformed my way of shopping for my size

Heather Dallas, TX